New

Eternal Curls Moisturizing Shampoo

Regular Price $63
Nourishing shampoo designed to moisturize and strengthen wavy, curly, coily, and thick hair, leaving it smooth, sleek, and polished.
Size
Standard (250 ml)

BENEFITS

  • A nourishing cleanser that adds intense moisture
  • Leaves hair smooth, sleek, and polished
  • Improves manageability for curly, coily, and thick hair

Gently cleanse while adding hydration. Curly, coily hair gets instant moisture gratification, leaving it smooth, sleek and nourished. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4.

Lather, indulge, rinse.

Microemulsion Smoothing System

Delivers softness, control and moisture by bonding to the cuticle for deep conditioning.

Amino Acid Complex

Developed to closely resemble the proteins in the hair cortex, it provides moisture to hair and scalp, strengthens and repairs damage on the cuticle.

Conditioning Polymers

Leave hair silky, smooth and manageable while fighting frizz.

RESULTS

Before ALEX BEFORE
After ALEX AFTER

PAIRS WELL WITH

Eternal Curls Intense Conditioner
Deep conditioner formulated for wavy, curly, and coily hair that locks in moisture, repairs damage, and detangles, leaving hair soft and smooth.
$67
Eternal Curls Polish & Protect Oil
Deeply nourishing oil for curls and coils that locks in moisture while softening and smoothing for polished shine.
$70

WATCH & LEARN

Discover the Eternal Curls Care Ritual

Eternal Curls: Wash Day Essentials

Eternal Curls: Wash Day Essentials

Wash and Go: Tight Coils

Wash and Go: Tight Coils

Wash and Go: Waves and Loose Curls

Wash and Go: Waves and Loose Curls

INGREDIENTS

INGREDIENTS

Microemulsion Smoothing System

Delivers softness, control and moisture by bonding to the cuticle for deep conditioning.

Amino Acid Complex

Developed to closely resemble the proteins in the hair cortex, it provides moisture to hair and scalp, strengthens and repairs damage on the cuticle.

Conditioning Polymers

Leave hair silky, smooth and manageable while fighting frizz.