• WAVY

    Types 2a - 2c

    DESCRIBED AS: Loose, s-shaped waves that can range from fine to thick and are often prone to frizz. Type 2 waves need lightweight hydration, gentle definition, and anti-frizz support that won't weigh hair down.

    2a: soft waves with a light bend
    2b: beach waves with a loose s-shape and little root lift
    2c: strong, defined s-waves or curls with volume

    WAVE RITUAL: Cleanse with a hydrating shampoo. Condition weekly for moisture and detangling. Prep with a lightweight priming lotion for frizz control. Style with a mousse, gloss, or light cream to enhance wave pattern while maintaining movement. Finish with a humidity-resistant spray for longevity.


    PRO TIPS: To revive looser curls between wash days, refresh with water and a little curl cream or mousse, working in sections to ensure even product distribution, better definition, and less breakage. Avoid heavy oils or butters that can flatten waves. Use a microfiber towel or t-shirt to blot excess water gently. Protect nightly with a satin pillowcase to reduce frizz and maintain wave shape.

  • CURLY

    Types 3a - 3c

    DESCRIBED AS: Springy, defined, and often prone to frizz. Type 3 curls love moisture and lightweight hold.

    3a: loose spirals roughly the diameter of a thumb
    3b: springy ringlets roughly the diameter of an index finger
    3c: tight cork screw curls closer to the diameter of a pinky finger

    CURL RITUAL: Cleanse with a hydrating shampoo. Condition generously for slip and detangling. Prep with a lightweight priming lotion. Style with a curl cream or cream/gel layering to enhance your pattern. Finish with a humidity-resistant styler for longevity.


    PRO TIPS: Apply stylers on soaking wet hair for the best definition. Work product in small sections for even distribution then wrap hair around finger for more defined curls. Use a microfiber towel or t-shirt to blot excess water without disturbing curls. Protect nightly with a satin bonnet, scarf, or pillowcase.

  • COILY

    Types 4a - 4c

    DESCRIBED AS: Tightly coiled, fluffy, and full of volume. Type 4 coils thrive with nourishing moisture, slip, and rich definition.

    4a: smooth loops with spring and bounce, diameter smaller than a pinky finger
    4b: bends in a zig zag formation, diameter smaller than a pinky finger
    4c: zig zig curl pattern with variations of coils slightly undefined, diameter smaller than a pinky finger

    COIL RITUAL: Cleanse weekly, or co-wash if needed. Condition and detangle with a rich, moisturizing formula with mega slip. Layer moisture, starting with a leave‑in priming lotion, followed by a curl cream, and finishing with a gel for extra hold. Wash and go, twist, or braid with a wet setting styling technique for long-lasting definition. Seal ends with a humidity-resistant oil for softness and shine.

    PRO TIPS: Stretch hair with twists or braids to reduce tangles while maintaining curl integrity. Don’t skip the leave-in—Type 4 hair thrives with moisture layering. Diffuse on low heat with low air flow or sit under a hooded dryer to minimize frizz. Protect nightly with a satin bonnet, scarf, or pillowcase.

  • PROTECTIVE STYLES

    For anyone with curly or coily hair who wants to reduce manipulation, maintain moisture, support length retention, and protect their ends—whether for a few days or a few weeks. The goal is retention, not restriction, allowing your natural hair rest and thrive.

    COMMON EXAMPLES: cornrows, box braids, twists, stitch braids, faux locs, sew-ins or weaves, wigs (with the natural hair braided underneath), crochet braids, updos or tucked styles. Even styles you wear for just a few days—like a flat twist set or a low bun—can function as protective styles when done intentionally.

    KEY CHARACTERISTICS: Ends are tucked and protected, tension is controlled, hair is prepped properly, scalp is accessible for care, maintenance is intentional and takedown is gentle.

FILTER BY HAIR TYPE: Select a curl pattern or style to discover the best products for your hair.
Eternal Curls Polish & Protect Oil Eternal Curls Polish & Protect Oil
New

Eternal Curls Polish & Protect Oil

$70.00
 / 
100 ml
Eternal Curls Moisturizing Shampoo Eternal Curls Moisturizing Shampoo
New

Eternal Curls Moisturizing Shampoo

$63.00
 / 
250 ml
Eternal Curls Cleansing Crème Eternal Curls Cleansing Crème
New

Eternal Curls Cleansing Crème

$63.00
 / 
250 ml
Eternal Curls Intense Conditioner Eternal Curls Intense Conditioner
New

Eternal Curls Intense Conditioner

$67.00
 / 
200 ml
Eternal Curls Deep Treatment Masque Eternal Curls Deep Treatment Masque
New

Eternal Curls Deep Treatment Masque

$85.00
 / 
250 ml
Curl Control Silkening Crème Curl Control Silkening Crème

Curl Control Silkening Crème

$60.00
 / 
150 ml
Curl Gloss Hydration & Hold Curl Gloss Hydration & Hold

Curl Gloss Hydration & Hold

$60.00
 / 
175 ml
Straight Away Smoothing Blowout Cream Straight Away Smoothing Blowout Cream
Notify me

Straight Away Smoothing Blowout Cream

$60.00
 / 
150 ml
Notify me
Curl Shaping Mousse Curl Shaping Mousse

Curl Shaping Mousse

$55.00
 / 
175 ml
Priming Lotion Leave-In Conditioning Detangler Priming Lotion Leave-In Conditioning Detangler

Priming Lotion Leave-In Conditioning Detangler

$57.00
 / 
250 ml
Styling Butter Curl Enhancing Crème Styling Butter Curl Enhancing Crème

Styling Butter Curl Enhancing Crème

$62.00
 / 
200 ml
Curl Gelée for Shine & Definition Curl Gelée for Shine & Definition

Curl Gelée for Shine & Definition

$62.00
 / 
250 ml
BEFORE Before - Collection Benefits
AFTER After - Collection Benefits

COLLECTION BENEFITS

  • Adds intense moisture to curly, coily, and thick hair
  • Detangles to improve manageability and protect from breakage
  • Enhances curls with frizz-free definition and hold
  • Smoothes the cuticle to leave hair soft and sleek
Curl Control Silkening Crème

CURL CONTROL SILKENING CRÈME

"Best curly product ever

I have struggled with wavy, frizzy hair forever. I try to straighten it but it never looks great. I have tried so many curly products but they just made my hair wavy and frizzy. This product is amazing. It is the only product that make the curls come out. Best curly hair product ever."

- Kiki

Curl Gloss Hydration & Hold

CURL GLOSS HYDRATION & HOLD

"I recommend this to all my friends

I don’t know what is in this product that makes it work so well, but I would gladly pay double the price for it. I’ve tried TONS of curl products but this is the only one that adds bounce and shine while giving great hold and not being greasy looking."

- annsleyw

RESULTS

Eternal Curls Polish & Protect Oil

95% said instantly locks in moisture*
94% said curls feel protected and helps protect hair during styling, twisting, or braiding**
92% said instantly leaves curls smooth and polished**
91% said curls feel protected against everyday damage and stay moisturized longer*

*Based on a 21-day consumer panel survey of 102 participants with types 3 & 4 hair.​
**Based on a 14-day consumer panel survey of 102 participants with types 3 & 4 hair.

Eternal Curls Deep Treatment Masque

Hair is 2x more resistant to breakage*​

*Based on a clinical test of Eternal Curls Deep Treatment Masque vs non-conditioning shampoo​

Curl Control Silkening Crème

Delivers long lasting curl retention for up to 3 days*
Instantly reduces frizz by 74%*
Hair is protected from high humidity for up to 72 hours*

*Based on a clinical test vs. a control group

Curl Gelée for Shine & Definition

Reduces frizz by 80%*​
Hair is protected from high humidity for up to 72 hours*

*Based on a clinical test vs. a control group

Curl Gloss Hydration & Hold

Delivers long lasting curl retention for up to 3 days*​
Reduces frizz by 79%*​
Hair is protected from high humidity for up to 72 hours*

*Based on a clinical test vs. a control group

Styling Butter Curl Enhancing Crème

Delivers long lasting curl retention for up to 3 days*​
Instantly reduces frizz by 79%*​
Hair is protected from high humidity for up to 72 hours*

*Based on a clinical test vs. a control group

Straight Away Smoothing Blowout Cream

Provides 450˚F / 232°C heat protection.​

Eternal Curls Polish & Protect Oil
Eternal Curls Deep Treatment Masque
Curl Control Silkening Crème
Curl Gelée for Shine & Definition
Curl Gloss Hydration & Hold
Styling Butter Curl Enhancing Crème
Straight Away Smoothing Blowout Cream

WATCH & LEARN

Discover the Eternal Curls Care Ritual

Introducing: Eternal Curls Polish & Protect Oil

Introducing: Eternal Curls Polish & Protect Oil

How-to: Diffuse with Curl Gloss

How-to: Diffuse with Curl Gloss

Eternal Curls: Wash Day Essentials

Eternal Curls: Wash Day Essentials

Eternal Curls: Styling Butter Curl Enhancing Creme

Eternal Curls: Styling Butter Curl Enhancing Creme

How to: Refreshing a Wash & Go

How to: Refreshing a Wash & Go

Eternal Curls: Curl Control Silkening Crème

Eternal Curls: Curl Control Silkening Crème

Eternal Curls: Priming Lotion Leave-In Conditioning Detangler

Eternal Curls: Priming Lotion Leave-In Conditioning Detangler

Frequently Asked Questions

Why is Oribe re-launching the Moisture & Control Collection as the Eternal Curls Collection?

The newly reimagined Eternal Curls collection is an ode to the timeless beauty of every natural curl pattern and hair type—intended to make the collection easier for those with curls to shop and find the products that work for them. Sustainability updates have been made to the existing product formulations, but performance will remain the same. There has also been a new product added to the line: Eternal Curls Polish & Protect Oil. Finally, to keep in line with the collection re-naming, four products have received a name change:

What is the difference between type 3 and 4 curls?

Type 3 curls are known to be more springy, defined, and often prone to frizz. These curls love moisture and benefit from stylers with lightweight hold like Curl Gloss Hydration & Hold, Curl Shaping Mousse, and Curl Control Silkening Crème.
Type 4 curls are more tightly coiled, fluffy, and full of volume. They thrive with products featuring nourishing moisture, slip, and rich definition like Priming Lotion Leave-In Conditioning Detangler, Styling Butter Curl Enhancing Crème, and Curl Gelée for Shine & Definition.

What is a pre-wash treatment?

A pre-wash treatment is applied to the hair before cleansing to to soften, protect, and help melt away tangles. For hair that feels dry, tangled, or fragile, a pre-wash step can completely transform wash day. Pre-washing with our Eternal Curls Polish & Protect Oil before you wash your curls protects the hair from moisture loss during cleansing and reduces friction from shampooing. Apply your pre-wash in sections and finger detangle your curls gently from ends to roots to cut detangling time and minimize breakage.

How often should I deep condition my curls?

We recommend a deep conditioning ritual once a week for most curl patterns. Some tighter coils in the type 4 family benefit from deep conditioning every or every other wash day.

How can I treat frizz?

Wavy, curly, and coily hair is often prone to frizz that can be exacerbated by humidity, friction, or breakage; but using the right products and careful styling techniques can leave curls smooth, defined, and frizz-free. The Eternal Curls collection is formulated with rich, moisturizing ingredients that nourish and soften hair while smoothing the cuticle to lock out frizz. When applying your styling products after the shower, it's important that your curls are properly saturated with water. To further prevent frizz due to friction, gently detangle curls and consider sleeping with a silk pillowcase or silk bonnet.

What is a wash-and-go?

A wash-and-go is a styling technique where you define your natural curls in their wet state and let them air dry without stretching or manipulating them into a different shape. Despite the name, it not as simple as "wash your hair and walk out the door." For types 3 and 4 hair, a true wash-and-go involves proper cleansing and conditioning, applying stylers on soaking wet hair, using techniques like raking or shingling, and letting the curls dry with controlled airflow. The goal is to honor your natural curl pattern so it dries defined, hydrated, and consistent—not frizzy or uneven.

Why does my hair porosity matter?

Hair porosity refers to how well the hair can absorb and retain moisture, which informs product choice as much as curl type does. It informs how you prep the hair, how much product it needs, and how long your style will last.

How can I find out my hair porosity?

To test your hair's porosity take a clean strand and place it in a glass cup of water. If your hair floats you have low porosity. If your hair sinks slowly or floats in the middle, you have balanced porosity. If your hair sinks quickly you have high porosity.